Press

Steve Stoute’s The Tanning Effect: Jimmy Iovine

AOL Huffington Post, November 9

NBA a Needs Drastically Different Approach

By William C. Rhoden for The New York Times, November 6

Beats by Dr. Dre store opens in SoHo

By Anthony Sulla-Heffinger for The New York Post, November 3

Steve Stoute: Hip-hop has changed the rules of marketing

By Kyle Harvey for The Grio, November 2

Steve Stoute Knows Jay-Z and Lady Gaga, and He Knows What Makes For Powerful Branding

By Allen Adamson for Forbes, November 1

Steve Stoute’s The Tanning Effect: Jay-Z (part 1)

Steve Stoute’s The Tanning Effect: Jay-Z (part 2)
AOL Huffington Post, October 27


Imus in the Morning with Meghan McCain

Fox Business, October 25

The Tanning of America

With Scott Berinato for Harvard Business, October 24

Imus in the Morning Part 1

Imus in the Morning Part 2

Fox Business, October 24

Interview: Steve Stoute Talks About Working with Jay-Z, Nas, and The Tanning of America

By Toshi Kondo for Complex, October 18

Piers Morgan

CNN, October 17

Listeners Weigh In On The Tanning of America

With Ammad Omar and Michel Martin for NPR, October 14

Good Day NY: Tanning of America

With Greg Kelly & Rosanno Scotto for My Fox NY, October 13th

Hip-Hop Marketing

With Soledad O’Brien for CNN, October 12

How Hip Hop Has Revolutionized Marketing

With Tony Cox for NPR, October 11

2011 The Root 100: Steve Stoute

The Root, October 4

Steve Stoute: Get Paid

By Linda Childers for CNN Money, October 3

Middays with Egypt WBLS

WBLS, September 27

Steve Stoute on “The Tanning of America”

By Zack O’Malley Greenburg for Forbes.com, September 27

Q&A: Steve Stoute on Kanye West, Justin Beiber and Music as Culture’s ‘Trojan Horse’

By Mark Spitz for VanityFair.com, September 27

Steve Stoute on the Tanning of America (part 1)

Steve Stoute on the Tanning of America (part 2)

Forbes.com, September 21

Contemporizing America’s Brands

Fox Business America’s Nightly Scoreboard, September 20

Steve Stoute on New Book, ‘The Tanning of America’

WPIX 11, September 20

Sway in the Morning Shade 45 (part 1)

Sway in the Morning Shade 45 (part 2)

Shade 45, September 20

The Michael Eric Dyson Show

The Michael Eric Dyson Show, September 20

Steve Stoute’s ‘The Tanning of America’ Explains Hip Hop’s Economic Dominance

By Karen Civil for Karen Civil, September 20

[Fly-LIGHTS] A Private DInner with Steve Stoute

By Rae Holliday for Stuff Fly People Like, September 19

The Angie Martinez Show Hot 97

Hot 97, September 16

The Breakfast Club Power 105.1

Power 105.1, September 14

Top Blacks in the Ad World, Past and Present

Frank McCoy for The Root, September 13

Exclusive Interview: Steve Stoute & How Hip-Hop Tanned America

Jas Fly for Necole Bitchie, September 13

the.LIFE Files Exclusive Steve Stoute Interview (part 1)

the.LIFE Files Exclusive Steve Stoute Interview (part 2)

With Javid Louis for the.LIFE Files, September 12

Steve Stoute: Cultural Revolutionary

By Jenny B. Fine for Women’s Wear Daily, September 9

Steve Stoute: Cool Cash

The Daily, September 9

Steve Stoute Releases New Book

BET.com,September 8

The Tom Joyner Morning Show

The Tom Joyner Morning Show, September 8

Jay-Z, Pharrell & More Talk Race & Culture Relations in Business with Steve Stoute

The YBF, September 8

Rewriting The Rules

By Shahendra Ohneswere for Life + Times, September 8

Fast Chat: Steve Stoute

By Brian Braiker for AdWeek, September 8

Steve Stoute Takes Run DMC’s My Adidas and Gets a New Tanned Generation

Global Grind, September 7

Steve Stoute Sits Down with Jay-Z, Pharrell, and Lady Gaga to Discuss ‘The Tanning of America’

By Brennan Williams for The Huffington Post, September 7

Steve Stoute: ‘Tanning of America’ Isn’t About Color, But Mindstate

By Maurice Garland for Loop 21, September 6

Steve Stoute: ‘Tanning of America’ Isn’t About Color, But Mindstate

By Maurice Garland for Loop 21, September 6

Steve Stoute on Hip-Hop and Race Relations

By Joel Dreyfuss for The Root, September 4

Hip-hop scored on LL Cool J’s hat trick, says Steve Stoute in new book

By Frank DiGiacomo for NY Daily News August 28

A 2Dope Contest

By Pyrex Peas for 2 Dope Boyz, August 10