Category Archives: Marketing

Jay-Z continues his 2012 tanning takeover. Following his AMEX partnered, interactive “sync” show at SXSW and his magnanimous Carnegie Hall performance, Brooklyn’s-favorite son has partnered with Budweiser, the United Way of Southeastern Pennsylvania, and the city of Philadelphia to curate a two-day music festival this September 1 and 2. Entitled “Made In America,” there are expected to be over 20 performing acts, most of which are already confirmed. “This is a phenomenal opportunity for the United Way and this community and it couldn’t have come at a better time,” said … → read more

Designer, Tracy Reese collaborates with Anthropologie with Capsule Collection. [Huffington Post] Director’s cut of Street King spot featuring 50 Cent, Joan Rivers released. [Complex] Photographer, Sunny Bak discusses shooting the Beastie Boys’ “Kings Of Rock” exhibit. [Life + Times] Joe Budden appears on ESPN’s First Take. [Rap Radar]

It was an inevitable partnership. Jay-Z is as synonymous with the blue New York Yankees fitted cap as he is with a sea of diamond signs waving in the air. And his fans will never forget his sold out shows with Eminem at Yankee Stadium in 2010. Now the native New Yorker and lifetime Yankees fan has sealed a deal with the Bronx Bombers. Jay-Z’s clothing line, Rocawear, will have signage and integrated promotion at Yankee Stadium, during the 2012 baseball season. Jameel Spencer, EVP of Marketing, men’s division, at … → read more

Lil B announces rock album during NYU lecture, says he may run for President. [Complex] Nicki Minaj inks endorsement deal with Adidas, set to be the face of its Fall/Winter campaign. [HipHopWired] The National Association Of Hispanic Homeownership expects Hispanics to account for 40 percent of the projected 12 million net new households erected over the next ten years. [Adage] McKinney Advertising’s Subway breakfast spot featuring rapper Mac Lethal wins on the debut episode of AMC’s The Pitch. [AMCTV]

First he harnessed his chi with Deepak Chopra. Now, 50 Cent cozies up to the comedic and often inappropriate Joan Rivers. The talk show personality stars in a new Street King ad, which will also star the newly signed G-Unit artist, DJ Pauly D, from Jersey Shore. At first glance, it may seem like 50 and Rivers are as different as any two entertainers can be. But they’re both known for their brash deliveries, so the pairing will probably strike mainstream gold for 50′s Street King movement. The commercial will surely … → read more

Tyga and Mike Posner star in the latest Classic Reebok ad. [Rap Radar] Photographer to the stars, Johnny Nunez, teams up with New Balance for the sneaker brand’s “Where Are You Running To Next?” ad campaign. [Huffington Post] Andre 3000 receives his own promo spot as part of Gillette’s “Masters Of Style” series. [Rap Radar]